Using Multiple Social Media Platforms to Promote Life-Changing Messages
This collaborative project with Chris Schueler, of Christopher Productions and SafeTeen New Mexico, will allow us to craft meaningful content targeting teen behaviors in a positive manner. We'll use Facebook, Twitter, Snapchat, Instagram, Vine, Vimeo and more to promote SafeTeen Programs targeting teen drinking, drug use and distracted driving issues. Students will work in teams to select platforms for their content and develop 1 or more videos for their selected topic.
Grading Rubric for Daily Participation in Production
It's important to know what's expected, so that you have the best possible opportunity to meet or exceed those expectations. Here's how you'll be graded on a daily basis (5 pts. per day) when we're working on this project. Please download and save the file.
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The Five Phases of Production
Every Film or Video Production, from no-budget student and indie films, to huge $$ Hollywood blockbusters, follows this model for sequencing all activities related to the production. Please download and save; we will reference this model frequently for this and all future projects.
EdPuzzle Assignment: 5 Phases
Click HERE to complete a graded assignment on the 5 Phases of Production, using EdPuzzle. You will answer embedded questions in the video. Please use headphones.
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Phase 1: Development
During the "Development" Phase of this project, you'll need to Brainstorm ideas, assign jobs and review the original Documentary to identify key themes and images. (13 points total)
- Share your "Pitch" idea with the Class. List Key Images and your Message.
- Create a Concept Map for the Project. Download and open the Map HERE. (6 points)
- Watch the Documentary; submit a list of 5 Key Images that are used repeatedly, and Two MESSAGES that are repeated during the Documentary. (7 points)
- Watch this GENIUS 5-minute YouTube video on the 5 Phases of Production. This will become an assignment in EdPuzzle, but MORE IMPORTANTLY:If you understand it NOW, you'll be MORE successful from this point forward on the Project.
Phase 2: Pre-Production
Pre-production is the "planning" phase of the project, and is usually the most work. This includes activities such as:
In this phase, you will complete all of the above activities to prepare for recording (Production) for your project. (23 points total)
- Creating a script and storyboard for the project.
- Assigning jobs/hiring crew for the project.
- Casting actors for roles in the project.
- Collecting wardrobe, makeup & props (Art Dept.) for the project.
- Scouting locations and securing permissions for location shoots.
- Scheduling shooting activities for the project.
In this phase, you will complete all of the above activities to prepare for recording (Production) for your project. (23 points total)
- Create a 1-page script for the project. (5 pts.)
- Create a Storyboard with at least 6 Key Frames for the project. Be sure to use a variety of interesting shot types. (6 pts.)
- Create a formal Jobs list that includes Duties/Responsibilities for each Crew member, and the names of your Cast members. Collect necessary contact information for any Cast members that aren't in 2nd pd with us. (5 pts.)
- List and collect all Art Department materials for the project. (5 pts.)
- List all locations and proof of permission to record on location where applicable. (3 pts.)
- Submit a calendar for October listing all shooting activities. Allow 3 hours of recording for each 1/4 page of your script. (4 pts.)
Phase 3: Production
Here's where careful planning and scheduling pay off--with a smooth, high-quality shoot! During Production:
- Reference your Calendar and Storyboard every day before you leave, while I review your previous day's footage.
- Wear your ID and Filming Pass at all times; you are representing yourself, the class, and the Film Academy. Please do so professionally.
- Contribute to the forward progress of your team's project however is needed; remain engaged.
- No Cell Phone use or other unsafe behavior on set.
- Make sure you return about 10 minutes before the end of class for an equipment check. Use that time to update your shooting schedule, plan for the next day's work, and safely store your SD Card.
Phase 5: Distribution
I'm collecting your exported, clearly labeled projects on an external hard drive, to upload to Dropbox and share with Mr. Schueler.
Producers--- You MUST complete information about your finished product on this spreadsheet: Project Log
Producers--- You MUST complete information about your finished product on this spreadsheet: Project Log